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Handwritten follow-up for solar and home-services companies

Referral requests, review requests, and estimate follow-up are the campaigns LetterCircuit is set up to run for home-services companies. Written by our machine with a real pen, in a handwriting style matched to you.

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Why pen-written mail fits solar and home-services companies

High-consideration purchases deserve more than an automated email

Solar, roofing, HVAC, and similar big-ticket home-services purchases involve a long decision window. A handwritten follow-up after an estimate is a physical signal that stands out from the automated drip every competitor sends.

A referral request is a personal ask

A referral request that arrives as a real note, addressed to one past customer, reads differently from a blanket "refer a friend" email blast.

Review requests that don’t read as automated

Post-install review asks are typically templated SMS or email. A handwritten note after a completed job is a rarer, more memorable version of the same ask.

Use cases for Solar & Home Services

Common triggers teams in this vertical run through LetterCircuit.

  • Post-estimate follow-up for undecided leads
  • Referral requests to past customers
  • Review requests after job completion
  • Seasonal maintenance and inspection reminders
  • Neighborhood-installation social-proof outreach

How a mailing runs for solar and home-services companies

Three ways teams in this vertical structure a campaign end to end, from what starts it to what you measure when it lands.

Trigger
An estimate is delivered but the lead has not decided
List
Leads with an open estimate older than a defined window (e.g., two to three weeks)
Message angle
A personal follow-up note, distinct from the automated email drip the lead has already received
Measurable action
A landing-page visit or callback tracked via a unique URL or phone line
Trigger
A job is completed and passes final inspection
List
Customers with a job closed in the past two weeks
Message angle
A handwritten thank-you note requesting a review, timed after the work is done and verified
Measurable action
A QR code linking directly to your review page, scans tracked
Trigger
An installation is completed in a neighborhood with other prospects nearby
List
Addresses within a defined radius of a recently completed installation
Message angle
A note referencing the nearby project generally and offering a free estimate
Measurable action
A landing-page visit or estimate request tracked via a unique URL

Each of these runs as a LetterCircuit campaign: you supply the list and choose the measurable action, you approve the proof, and we write, inspect, and mail.

The physical-mail API for the AI era

A pen plotter writes every piece with a real pen, from a handwriting font with natural variance, so the proof you approve is exactly what gets written. No hardware capex between a small test send and a large campaign. And nothing mails without a human approval step first.

Frequently asked questions

Can this be triggered off a completed job or estimate?

Today a campaign runs against a recipient list you provide (for example, a batch of recent estimates or completed jobs) with a defined mail date. If you want that list to arrive from your estimate or job-management tool, ask us and we will tell you what is possible for your setup. Every batch waits for your proof approval before anything is written.

Is 250-1,000 pieces enough for a local service area?

For most regional solar and home-services businesses, yes. That range comfortably covers a focused referral, review, or estimate-follow-up segment for a single service area or campaign window.

What data do you need from our estimate or job-management software?

A recipient CSV with name, mailing address, and the relevant date field (estimate date, job-completion date, or install address for a neighborhood campaign). Anything beyond that is validated or dropped at intake.

Can we reference a neighbor’s project by name in a neighborhood campaign?

Only with that customer’s permission on file. Without it, the letter references the project generally (for example, "a recent installation nearby") rather than naming anyone.

Is this a fit for a single-crew regional contractor, not just larger companies?

Yes. A LetterCircuit campaign is scoped to 250-1,000 pieces, which fits a focused local service area or a single crew’s active pipeline rather than requiring national volume.

Ready to launch your campaign?

Get early access to LetterCircuit and see how mail written with a real pen works for solar and home-services companies.